In reality, Word is not the way of achieving aesthetically pleasing layout and design – after all, it’s a word processing program. Tasks such as inserting images, creating columns and changing fonts and colors can be accomplished. In theory, Word provides some tools that can be used to design a brochure. If you are working with a legitimate graphic designer they will no doubt do their best to steer you towards more robust page layout software, such as Adobe InDesign. In fact, creating a brochure in Word for these reasons is perhaps the most unproductive use of time and manpower imaginable. Sounds like a legitimate request, right? Not so fast. Sometimes marketing directors or department managers are compelled to have a graphic designer create an editable brochure in Microsoft Word so that future issues or editions of the brochure can be easily edited by the internal team.
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